Effective Date: September 19, 2026

PRIVACY AT A GLANCE Metrics Baseball Academy collects information needed to operate its website, communicate with families, provide assessments and training, maintain player-development records, deliver remote coaching, process payments, and improve its services. Athlete videos and performance data are used for player development and related services. Marketing text-message consent is optional and mobile opt-in information is not sold to third parties for their own marketing.

1. Introduction

Metrics Baseball Academy ("Metrics Baseball Academy," "Metrics," "we," "us," or "our") respects the privacy of athletes, parents, guardians, customers, website visitors, and other individuals who interact with our services.

This Privacy Policy explains what information we collect, how we use and disclose it, the choices available to you, and how to contact us about privacy questions.

This Policy applies to information collected through metricsbaseballacademy.com, our contact and application forms, local and remote training programs, assessments, player-development tools and portals, text and email communications, and other services that link to or reference this Policy.

2. Information We Collect

2.1 Contact and Account Information

We may collect names, parent or guardian names, email addresses, telephone numbers, mailing addresses, account credentials, and other contact information you provide.

2.2 Athlete and Program Information

We may collect an athlete's age or age range, training interests, playing level, position, goals, program selection, attendance or scheduling information, and other information reasonably necessary to provide assessments, coaching, training, or player-development services.

2.3 Athlete Video, Movement, and Performance Information

Our services may involve athlete videos, photographs, pitching or hitting mechanics, movement observations, assessment results, training progress, and performance metrics such as velocity, pitch movement, release characteristics, exit velocity, bat speed, launch angle, and related data.

We use this information to evaluate performance, create individualized development plans, track progress, prepare reports, deliver remote coaching, and provide other services requested by the athlete or parent/guardian.

Metrics does not use athlete video or movement data for facial recognition or to identify individuals through biometric identification technologies unless we provide separate notice and obtain any consent required by applicable law. Biomechanical, movement tracking, and video analysis data are used strictly for sports performance analysis and do not constitute biometric identifiers for unique human identification.

2.4 Training, Safety, and Voluntarily Provided Health-Related Information

You may voluntarily provide information about injuries, physical limitations, training restrictions, or other circumstances relevant to safe participation. We use that information only as reasonably necessary to administer training, communicate with you, or address safety concerns.

Metrics Baseball Academy is a sports training provider, not a medical provider. Do not submit medical information that is not reasonably necessary for participation or training.

2.5 Payment and Transaction Information

When you purchase an assessment, training program, membership, remote program, or other service, payment information may be collected and processed by a third-party payment processor. We may receive transaction details such as payment status, amount, date, billing name, and limited payment-method information, but we generally do not receive or store full payment-card numbers.

2.6 Communications

We may retain communications you send to us, including website form submissions, emails, text messages, direct messages, support requests, training feedback, and notes from calls or consultations.

2.7 Website, Device, and Cookie Information

When you use our website, we and our service providers may automatically collect information such as IP address, browser type, device information, approximate location derived from IP address, pages viewed, referring pages, dates and times of visits, and interactions with the website.

We may use cookies, pixels, tags, embedded content, and similar technologies for website operation, analytics, security, advertising measurement, and improving user experience.

3. How We Collect Information

We collect information directly from athletes, parents, guardians, and customers when they submit a form, contact us, enroll in a program, upload or send training video, attend an assessment, use a player portal or app, communicate with a coach, make a payment, or otherwise interact with our services.

We may also collect information automatically through our website and receive information from service providers that support scheduling, forms, CRM functions, payment processing, communications, analytics, advertising, video conferencing, player-development tools, cloud storage, and performance-tracking technologies.

4. How We Use Information

We may use personal information to:

• Respond to inquiries and applications;
• Schedule assessments, training sessions, calls, and other services;
• Provide local and remote baseball development programs;
• Analyze athlete mechanics, video, and performance metrics;
• Create, update, and deliver individualized training and development plans;
• Maintain assessment history, reports, progress records, and player-portal content;
• Communicate with athletes, parents, and guardians about programs, schedules, progress, billing, and operational updates;
• Process transactions and administer subscriptions or program commitments;
• Provide customer service and technical support;
• Send marketing communications when permitted by law and consistent with your choices;
• Measure website performance and advertising effectiveness;
• Protect our systems, investigate misuse, and prevent fraud;
• Comply with legal obligations and enforce our agreements; and
• Operate, improve, and develop Metrics Baseball Academy's services.

5. Text Messages and Mobile Information

If you provide a mobile number, we may send service-related or non-marketing text messages when you consent or when otherwise permitted by law. Examples may include scheduling information, training updates, reminders, customer-service communications, and general business updates.

If you separately consent to marketing or promotional text messages, we may send offers, program announcements, promotions, or other marketing content. Consent to marketing text messages is not a condition of purchasing services.

Message frequency may vary. Message and data rates may apply. You may reply STOP to opt out of text messages and HELP for assistance. Opting out of marketing texts does not prevent us from sending non-marketing messages when permitted by law, such as messages necessary to provide a service you requested.

We do not sell or share mobile telephone numbers, text-message opt-in information, or text-message consent with unaffiliated third parties for their own marketing or promotional purposes. We may disclose this information to service providers and telecommunications partners solely as necessary to provide messaging services, maintain records of consent, prevent abuse, or comply with law.

6. Email and Marketing Choices

You may unsubscribe from marketing emails by using the unsubscribe link included in those messages or by contacting us. We may still send transactional or service-related emails, such as scheduling, billing, account, safety, or program communications.

7. How We Disclose Information

We may disclose personal information in the following circumstances:

• Service Providers. To companies that help us operate the website and business, including website hosting, forms and CRM systems, player-development platforms, scheduling tools, payment processors, communications providers, cloud storage, video-conferencing tools, analytics providers, and technology used for assessments or performance tracking.
• At Your Direction. When an athlete or parent/guardian asks us to share information, such as providing a recruiting profile, performance report, assessment, or related information to a coach, school, scout, team, or other recipient.
• Business Operations. To professional advisers, insurers, accountants, attorneys, or contractors when reasonably necessary for legitimate business purposes and subject to appropriate confidentiality obligations.
• Legal and Safety Reasons. When we reasonably believe disclosure is required by law, legal process, court order, or government request, or is necessary to protect the rights, safety, property, or security of Metrics, our athletes, our staff, our customers, or others.
• Business Transactions. In connection with an actual or proposed merger, financing, acquisition, sale of assets, restructuring, or similar business transaction, subject to applicable law.

8. Advertising, Analytics, and Third-Party Technologies

Our website may use analytics, advertising, embedded maps, social-media technologies, and similar services. These providers may receive device or usage information when you interact with our website.

We do not sell personal information for monetary payment. However, certain advertising or analytics disclosures may be treated as a "sale," "sharing," or use for targeted advertising under some state privacy laws. Where applicable, we will honor legally required opt-out rights.

You can control many cookies through your browser settings. Disabling certain cookies may affect website functionality.

9. Player Portal, Remote Training, and Third-Party Platforms

Metrics may use third-party applications or technology platforms to deliver assessment reports, athlete dashboards, training plans, messaging, video calls, performance data, or remote development services.

Those providers may process information on our behalf or under their own privacy terms, depending on the service. You should review the privacy notices presented by any third-party platform you choose to use. Data transferred to specialized performance-tracking platforms is governed by their security and privacy protocols

10. Children and Youth Athletes

Metrics Baseball Academy works with youth athletes, and many athletes may be minors. Parents and legal guardians are expected to provide or authorize personal information on behalf of minor athletes where appropriate.

Children under 13 should not directly submit personal information through our website, forms, text messaging, or online services without the involvement and authorization of a parent or legal guardian.

If we learn that we collected personal information directly from a child under 13 without parental consent when such consent is legally required, we will take reasonable steps to delete the information or obtain appropriate parental authorization.

Parents or legal guardians may contact us to ask about personal information associated with their child and may request access, correction, or deletion subject to applicable law, legitimate safety or recordkeeping needs, and other legal requirements.

11. Photographs, Video, and Promotional Use

Video or images provided for an assessment or training program are used primarily for coaching, analysis, progress tracking, and service delivery.

We will not rely on this Privacy Policy alone as authorization to use a minor athlete's identifiable image or video in advertising, social media, promotional content, or public marketing when a separate media release or consent is required. Any applicable media release, testimonial consent, or promotional authorization will control such use.

12. Recruiting and Performance Profiles

If a customer requests recruiting or player-profile services, Metrics may compile and disclose selected performance metrics, video, assessment information, or other player information to recipients chosen or authorized by the athlete or parent/guardian.

We will use reasonable efforts to limit such disclosures to the information relevant to the requested recruiting or profile service.

13. Data Retention

We retain personal information for as long as reasonably necessary to provide services, maintain training and assessment history, administer accounts and transactions, resolve disputes, comply with legal obligations, enforce agreements, and support legitimate business needs.

Retention periods may vary by type of information. We may retain limited records after an account or program ends when reasonably necessary for accounting, fraud prevention, legal compliance, safety, or dispute resolution.

14. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information from unauthorized access, disclosure, alteration, loss, or misuse.

No website, application, transmission method, or storage system can be guaranteed to be completely secure. You are responsible for protecting account credentials and should notify us if you believe an account or communication channel has been compromised.

15. Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights to request access to, correction of, or deletion of certain personal information; obtain information about certain disclosures; or opt out of certain advertising-related uses.

You may also:

• Opt out of marketing emails using the unsubscribe link;
• Reply STOP to opt out of text messages;
• Change browser settings to manage cookies;
• Ask us to update inaccurate contact or athlete information; and
• Contact us with questions or requests concerning personal information.

16. Third-Party Links and Embedded Services

Our website may contain links to third-party websites or embedded services such as maps, social platforms, payment pages, or other tools. We are not responsible for the privacy practices of third parties acting independently of Metrics. Their privacy policies govern information they collect directly.

17. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices. The updated Policy will be posted with a revised effective date. Material changes may be communicated through additional notice when appropriate or required by law.

18. Contact Us

If you have questions about this Privacy Policy, want to exercise a privacy choice, or have concerns about how information is handled, contact:

Metrics Baseball Academy
129 Coventry Ln
Manchester Center, VT 05255
Phone: (802) 768-1245
Website: metricsbaseballacademy.com

Email: info@metricsbaseballacademy.com

SMS PRIVACY NOTICE Mobile opt-in information and consent are used to administer Metrics Baseball Academy messaging. We do not sell or disclose that information to unaffiliated third parties for their own marketing. Text STOP to opt out and HELP for assistance.